Regular algorithm updates are made by search engines. Even seasoned digital marketing experts who are aware of the fundamentals of what they must do correctly must continue to keep up with the most recent upgrades and modifications. To assist you to reach more searchers and rank higher on Google, we'll give some SEO advice in this article.
What makes content SEO friendly?
This question doesn't have a simple solution. For readers to receive high-value, high-quality, and actionable content, SEO-friendly content must take into account a wide range of factors.
The wording in your meta tags, photos, and other media should be optimized. This entails adding pertinent keywords, employing headings for a logical structure, and adding headings.
Let’s go deeper:
8 tips on how to write SEO friendly article
1. Research, research, research
Whenever you are writing with a certain objective in mind, research is always the first step. However, what you need to investigate and how deeply you need to rely on where you are in the content production process presently and what your individual objectives are. However, topic research and keyword research are typically essential to writing an article that is SEO-friendly.
They assist you in determining whether you can rank for a subject or keyword and whether your audience will be interested in it.
Investigate subjects and keywords that you don't already cover. When you know what your audience would be looking for, you may check the associated keywords. Think about whether you can rank for them. Do you possess sufficient authority or other publications on the subject to truly compete with those appearing on Google's first few pages?
If not, you should write articles about less competitive keywords to increase your authority. You may receive precise data on search volume and other people ranking for these keywords by using a service like Similarweb.
After choosing the keywords you wish to target, you may examine the top-ranking articles on Google's first few pages to learn more about their format, tone, and SEO tactics. Examine what they are doing to see how you might improve.
2. Create a logical structure
Create a draught of an outline that will help you or a freelancer decide what should be in your next piece of high-quality content. To help readers have a good reading experience, don't forget to include headings, main keywords, and bullets.
The blogs and articles you read throughout the research phase can provide you ideas for prospective structures. Make sure the headers and structure make sense. In case you forgot, each page has one H1 tag. The page title is as stated. "How to Write an SEO-Friendly Article in 8 Steps" is the H1 tag for this blog. H2s are subheadings that always support the post's main idea (in the H1). H3 backs up those H2s. "2. Research, research, research" is an H3 subheader in this post.
For a good user experience, Google seeks a framework that is simple to understand and follow. Google will take note and stop directing readers to your post if consumers find your structure unclear or are unable to browse and leave.
Consider using keywords in your headers as well. If you can naturally incorporate them, wonderful; if not, don't worry too much.
The size of the blog is another factor. To obtain a sense of the optimal length, look at the length of articles that are highly ranked for the same term. Above all else, however, be sure to provide accurate information to address the search question.
Pro tip: Tools like Clearscope or MarketMuse are a good place to check on the competition and build an outline with useful information to set yourself up for success in the drafting phase.
3. Optimize your meta title
A meta title is a title that appears on Google. This is one of the parameters Google uses to rank your post, so make sure you use your keyword and use it near the front. It should be approximately 60 characters, or else, it will get cut off.
In addition to the meta title, meta descriptions are also important, although not a ranking factor. This is the description below the title and is (approximately 150-160 characters) a summary of your article. Google search results page, helping searchers understand if your content answers their query or question. It’s important to optimize your meta tag by adding target keywords you’ve identified for the piece of content.
Readers unconsciously scan the meta description and their keywords are highlighted. It’s another opportunity to grab their attention (along with the attention of search engines). Google may change the meta description, but it’s useful to include and call-to-action at the end of the meta description in case it is displayed, it can push searchers to click and contribute to an improved ranking over time.
4. Add internal linking over the right words
Have any of your website's pages or other content been related to the article or blog you're writing? You should link to them. However, just use one link at a time; otherwise, it might cause issues.
Make sure the links are relevant and span a certain number of words. Now that we're talking about words. It's crucial to pay attention to the exact phrases you add the link to. If the keywords advertised on the page you are linking to are used in the anchor text, Google will consider it to be more authoritative.
For instance, it is preferable to link over "Similarweb" rather than the phrase "click here" if I am linking to the homepage of Similar Web.
To ensure that your linking supports SEO, you can create a map or even incorporate it into your content management system. This kind of linking enhances the search engine rankings of bloggers and other websites.
5. Include keywords – naturally
The secret is to utilize keywords wisely and demonstrate to Google and other search engines that you are knowledgeable about the subject at hand. This entails strategically placing your keywords and other pertinent terms throughout the text in a way that makes sense and doesn't feel forced. Don't stuff your keywords!
Here, readability is crucial. Go back through your blog post after you've finished writing it to make sure it makes sense and that you enjoyed reading it. Consider reading it aloud while making necessary adjustments.
6. Make it visual
Adding images can aid in text clarification or message delivery. Images, videos, and other types of media give your content a lift and help it become more user- and SEO-focused.
Ensure that the photographs you use are yours to use. Although having designers on staff is ideal, it's still possible to use free resources like Creative Commons Licensing or to buy graphics when necessary.
Pay close attention to how the post appears. The user shouldn't scroll down without seeing any images. It may feel overpowering at times. Make clever use of images.
7. Media tagging and optimization
Make sure to optimize your photos and media and provide alt text whenever you utilize them. This aids users with varied disabilities or impaired vision as well as helps Google rank the photos for image searches. To ensure that users continue to have a full experience, screen readers may read the alt text and inform them of what is present.
Nevertheless, it's critical to remember this and provide concise alt text. Adding the term is also acceptable if it makes sense.
8. Track your results
After you publish your blog, you should gauge and monitor its success. Track the position of your target keywords now.
Track the evolution of the keyword rankings over time with a rank tracker: Utilize the rank tracker we recently obtained to assist you in maintaining consistency across all of your keywords and pages. The rank tracking tool offers a wealth of information and analytics so you can easily see any problems. Instantly identify any changes to the keywords you track's complete competitive ranking environment.
- Check your organic traffic with the Similarweb tool to keep track of who is visiting your blog, whether they are returning, and whether they are clicking on the links.
- Change it if something isn't working. A blog needs to be adjusted frequently in accordance with the needs of the market to stay current.
SEO-friendly articles – bottom line
Research-based on reliable data is the first step in writing articles that are SEO-friendly. By using Similarweb to do in-depth keyword research, you may gain insight into your competitors' strategies as well as your own, giving you a competitive advantage. Prepared to start your research?
