YouTube Income & Earnings

This is the most recent entry in Insider's YouTube money logs, which detail producers' earnings.

YouTubers can make money in a variety of ways, including through sponsorships and the sale of goods. But a significant portion of the income of many YouTube stars comes from Google advertising.

The YouTube Partner Program allows social media creators to monetize their videos using Google-placed adverts.

Creators need to have at least 1,000 followers and 4,000 view hours in the last year in order to start making money straight from YouTube. They can then apply for YouTube's Partner Program, which enables creators to begin making money from their channels through advertisements, subscriptions, and channel memberships after they achieve that threshold.

Recently, eight YouTubers published their revenue per mile, or RPM, rates. The YouTubers claimed that for every 1,000 views, they made between $1.61 and $29.30. (Read a complete description of their RPMs.)

The number of views, location of the audience, and type of material are all factors that affect how much money YouTubers make from the site each month. 26 YouTubers revealed their monthly incomes, which ranged from $82 to $83,000.

The amount that creators make each month can fluctuate. As an illustration, Sarah Lavender, a YouTuber with around 100,000 subscribers, made a range of monthly earnings, from roughly $1,000 in one month to over $6,000 in another. (She provided a breakdown of her exact monthly income for a year.)

Another YouTuber who specializes in personal finance videos and has over 1 million followers made more than $50,000 in a single month.

However, YouTube creators with many fewer subscribers can also succeed financially. For instance, nano influencer Jen Lauren made $213 each month.

Insider has talked to scores of YouTube producers about their monthly earnings, the financial implications of making videos with 100,000 or 1,000,000 views, and other financial issues.

Here's a comprehensive breakdown of Insider's YouTube money logs series:

How much money do YouTubers make a month

Many YouTube creators receive a monthly payment for the advertising that plays in their videos.

How much money do YouTube stars typically make each month?

Here's a full breakdown of our coverage of how much YouTuber creators earn monthly:

9 million subscribers: Nuseir Yassin, founder, and creator behind Nas Daily
3.6 million subscribers: Ali Abdaal, a British YouTuber
1.8 million subscribers: Tiffany Ma, a lifestyle creator
1.7 million subscribers: Andrei Jikh, who films videos about cryptocurrency
1 million subscribers: Nate O'Brien, a personal finance creator
600,000 subscribers: Kelly Stamps, a minimalism-lifestyle creator
600,000 subscribers: Manny Ortiz, a full-time photography YouTuber
350,000 subscribers: Charlie Chang, a personal finance creator
269,000 subscribers: Joshua Mayo, a personal finance influencer
200,000 subscribers: Charli Prangley, a web and graphic design creator
200,000 subscribers: Erin Winters, a business creator
150,000 subscribers: SemideCoco, an ASMR creator
145,000 subscribers: Sarah Lavender, a full-time ASMR creator
125,000 subscribers: Levi Hildebrand, a zero-waste creator
80,000 subscribers: Chloe Tan, a college life creator
50,000 subscribers: Kelly Anne Smith, a personal finance creator
50,000 subscribers: Macy Schmidt, a lifestyle creator
50,000 subscribers: Marissa Lyda, personal finance creator
35,000 subscribers: Jake Tilk, a creator who makes videos about entrepreneurship
31,000 subscribers: Erica Boucher, a creator of a DIY candle-making channel
30,000 subscribers: Aisha Beau Frisbey, a full-time lifestyle creator
19,300 subscribers: Reni Odetoyinbo, a personal finance influencer
6,800 subscribers: Meghan Pruitt, a college influencer
5,000 subscribers: Jen Lauren, a nano influencer

How much money do YouTubers make per 1,000 views (RPM)

Advertisers pay a certain amount to YouTube for every 1,000 views of an advertisement. The remainder goes to the artist after YouTube deducts 45%.

Certain topics, like personal finance or cryptocurrencies, might increase a creator's ad revenue by luring a prosperous audience.

YouTube announced a dip in advertising in Q3 of 2022, but creators Insider spoke with claimed that revenue from advertisers had mainly remained flat.

Read the full breakdown: 8 YouTubers explain how much money they earn per 1,000 views — and how it's changed in the last year

How much money do YouTubers make on a single video

Creators on YouTube often after uploading a video to YouTube, creators frequently have no idea how much money they will make from it.

Because those elements can raise the likelihood that a video would be reported to YouTube and demonetized, many producers also strive to avoid including swear words or music that is protected by copyright in their works.

How much money can a creator expect to make at the top end if they follow YouTube's rules to the letter?

After they publish a video to the site, they have no idea how much money they will make from that particular video.

How much money can a creator expect to make at the top end if they follow YouTube's rules to the letter?

We questioned 17 YouTube creators to find out how much money they had ever made from a single video.

Read the full post: YouTube stars reveal the most money they've made from a single video

How much money do YouTubers make for 100,000 views

The amount of money a single YouTube video with 100,000 views gets from Google-placed advertisements varies on the video's subject matter and the viewership.

Along with other parameters, the length, type, and watch time of a video all affect how much money it will make.

Here's a full breakdown of our coverage of how much YouTube creators make for 100,000 views:

How much money do six YouTube creators estimate a video with roughly 100,000 views makes
A YouTuber describes how much money she makes from a video about her daily life that has 100,000 views.

How much money do YouTubers make for 1 million views

Though there are many variables that affect how much money a YouTuber might make, reaching 1 million views can frequently result in a significant payout.

Here's a full breakdown of our coverage of how much YouTube creators make for 1 million views: