How to Make Money on Facebook

You've created a supportive group that consistently watches your Facebook Live videos.

You might now want to step up your streams and start monetizing those views, likes, and hearts.

And that's exactly what we're here to demonstrate for you.

We'll walk you through the five methods to use Facebook Live to monetize your content in this guide: You've developed a devoted following that regularly tunes in to your Facebook Live broadcasts.

You could want to increase your streams at this point and start making money off of those views, likes, and hearts.

And that is precisely what we are here to show you.

In this post, we'll go over the five ways you may monetize your content using Facebook Live:

Paid Online Events
Facebook Stars
In-stream Ads
Meta Brand Collaborations Manager
Subscriptions

A bonus suggestion on how to use live streaming by having your own platform is also provided.

Let's begin straight away!

Get To Know Facebook’s Monetization Rules

It's crucial to confirm your Facebook Monetization eligibility before beginning your live broadcast.

If you have a business page and comply with Facebook's fundamental monetization requirements, you'll only be able to access the mentioned monetization alternatives. Make sure the following criteria are met by your Facebook page, group, or profiles:

Community Standards: this means your posts are considered safe (free from graphic violence, nudity, and hate speech).
Partner Monetization Policies: you’re living in an eligible country and can receive payments. This policy applies at the page level, which means that your page will be judged as a whole.
Content Monetization Policies: these policies apply at the content level. These are high-level rules that ensure all your content on the page, including Facebook Live streams, is free from sexually explicit content and profanity.

Facebook frequently modifies its policies without informing creators. As a result, you should frequently review the most recent instructions.

Go to Creator Studio and select the Monetization tab from the left to accomplish that.

This page informs you of any violations you may have and the elements of your business page that have been made available for monetization. If a feature is offered, you can enable and configure it.

Let's discuss money now.

1. Make Money With Paid Online Events

You are qualified to use Paid Online Events if your page complies with the Community Standards and you reside in a nation where this function is offered.

When this option is enabled, you can charge money to create a Facebook Event page where your live broadcast will be hosted.

For instance, you could hold a private Facebook event where you could charge your clients for a live Yoga lesson that included instructor comments in real time.

Online paid events are excellent for:

Hosting live training.
Creating an online networking event with other influencers.
Collaborating with other creators for fundraising.
Engaging with your most loyal followers who want exclusive content.

And speaking of loyal followers, you can give them a more exciting option to support you as a creator…

2. Reach For The Stars With Facebook Stars

In essence, this is Facebook's answer to Super Chat and Twitch Bits on YouTube.

Because it is an invite-only function and only available to Facebook's most well-known "stars," Facebook Stars lives up to its moniker. Celebrity bloggers, lifestyle influencers, and gamers are all examples of stars.

You can let Facebook know that you're interested in having this function if you think you're a rising star. This is how:

Go to Creator Studio.
Click on Monetization.
Choose Tools and then Stars.
Click on the “I’m interested” button.

Once you express interest, you have to wait for Facebook to reach out to you and give you access (if Facebook deems you worthy).

While you’re waiting for your Facebook Stars to get aligned, you can earn some income with our next monetization option.

3. How To Earn From In-Stream Ads

Short video or banner adverts called "in-stream ads" are displayed before to, during, or following your live stream.

For streams that are suitable for advertisements, such as:

Sports
Music
Gaming
Lifestyle (e.g. travel, food, etc.)

This is due to the fact that these live video content formats typically appeal to all social media users, which is why they are regarded as ad-friendly.

Once you're qualified, you won't need to make any more efforts to continue with your regular live-streaming routine. By default, only in-stream advertisements are required.

There are 3 types of in-stream ads:

Pre-roll ads: 5 to 15-second video ads played before your stream starts.
Mid-roll ads: 5 to 15-second video ads played during your stream keep going in a small floating window.
Image ads: banner ads that appear at any time during the broadcast under your live stream.

Here’s what that looks like:

To be eligible, you need to meet Facebook’s Video-On-Demand (VOD) and Live videos requirements:

VOD: you’ll need to have 10,000 followers, 600,000 total minutes views in the last 60 days, and at least 5 active videos.
Live Video: you’ll need to have a total of 60,000 minutes from live videos in the last 60 days. Plus, 3 out of the 5 active videos need to be previously live videos.

In-stream advertising revenue may be a fantastic source of extra income for your live streaming.

Facebook pays using the CPM (cost per 1000 impressions) technique, similar to the majority of ad revenue structures. Similar to how you receive compensation from YouTube channel adverts.

Your location, the kind of live videos, and the date the video was broadcast are just a few of the variables that affect your CPM. Streamers in the US are thought to make between $2 and $5 per CPM.

This implies that you will receive between $20 and $50 if your Facebook Live video receives approximately 10,000 views. Even though it might seem insignificant, it soon adds up, especially if you factor in brand sponsorships.

Speaking of which…

4. Boost Stream Revenue with Brand Sponsorships

Even before live streaming became a thing, partnerships with businesses were one of the most well-liked ways for content creators to monetize their work online.

Brand collaborations can be a wonderful way for you to increase the revenue from your live streams if your content is safe and appropriate for general audiences like cuisine, travel, and education.

Meta Businesses Collab Manager, a "free marketplace to enable brands and creators to learn more about and interact with each other," was introduced by Facebook.

When you create, you can:

Browse and respond to project briefs from brands you support.
Submit your portfolio, media kit, and insights from past partnerships.
Manage everything in one place, from finding new deals and managing existing partnerships to getting customized insights.

With a brand partner, you can decide how you wish to advertise their goods, including by bringing it up in your live streams. These posts have the label "Paid Partnership" when they appear in the newsfeed. For additional information about the brand, Facebook users can click on About this Partnership.

To qualify for brand collaborations, you’ll need at least 1000 followers and at least one of the following…

15,000 post engagements
180,000 minutes of video views
30,000 1-minute views for 3-minute videos

….in the last 60 days.

You can pick your beginning pricing per project or piece of content if you satisfy those conditions. This will be evident when brands and advertising look at your portfolio.

You need a large audience and to constantly network in order to secure those agreements for partnerships to be truly profitable.

It takes a lot of work, but once you land a major assignment, the rewards might be enormous!

It is therefore preferable to have a more stable source of income.

5. Get Recurring Revenue with Facebook Subscriptions

The holy grail of Facebook Live revenue generation is the subscription-based model since it offers creators a consistent stream of income. It was formerly known as fan subscriptions, but Meta has changed its name to Subscriptions.

Your fans must pay a monthly recurring cost through Facebook Subscriptions in order to access unique content. The "Subscribe" button may be placed on a creator's page if they are eligible. They are excellent for artists who:

A large, active, and engaged following.
Eager fans who want to have more special access.
Exclusive live streams that they can add as value for subscribed followers.

You can choose what your subscribers receive, such as restricted live streaming, unique badges, and price breaks on your other fee-based services.

Your Page must have at least 10,000 followers, 250+ repeat visitors, and one of the following in order to be eligible for subscriptions:

…in the last 60 days.

Once you have fulfilled all the conditions, you can decide how much your monthly subscription will cost.

The subscription niche you are in will determine how much money you make from them.

Gaming is the most well-liked niche, and some streamers make more money on Facebook than on Twitch! Prior to participating in the Level Up program, gamers must be eligible and have a Gaming Video Creator Page that satisfies the requirements.

Once qualified, full-time Facebook game streamers can make an average of $2750 to $5500 each month.

There are several options for video creators to commercialize their work on Facebook Live, but the requirements are rather tight. In addition, Facebook must receive a portion of the revenues.

In reality, Facebook committed to allowing authors to keep all of the profits through June 2023. (except for payments done on iOS Store and Google Play Store).

The terms for revenue-sharing after that are not clear. Facebook's algorithms are always changing, which makes your live stream revenue even less dependable.

The good news is that we can help you with a solution...

Have More Control with Your Own Standalone Membership Site

As a creator, you desire more stability and control over the income generated by your work. The optimal monetization strategy is thus to combine Facebook Live with a membership website.

Here's where we step in.

With Uscreen, an all-in-one video monetization platform, you can construct a membership website for your live-streamed video content.

We provide you the same possibilities for monetization as Meta does, including:

Subscriptions: you can charge a recurring fee (i.e monthly, quarterly, or yearly) for viewers to access your videos.
Paid Online Events: you can host live events as part of the subscription or charge an additional one-time fee.

But the main difference is that you own your streaming platform. This means you keep 100% of the profits, forever!

Since the start of the pandemic, live streams on our platform have grown by a whopping 1,468%!

Better still, we’ve helped over 25,000 creators make a living off their content and go on to earn an average of more than $12000 a month!

You can learn more about subscription memberships work and see some great examples from successful creators, across 4 different niches, on the Uscreen platform.